Daniella is a freelance fashion photographer based in Sydney. She specialises in campaigns, look books, editorials and e-commerce. She has a strong eye for considered composition, and prides herself on her energetic, beautiful and bold aesthetic, present throughout all her work.
Daniella loves to work with local, thriving fashion brands, as well as more established brands. Daniella works closely with the premium Australian brand R.M.Williams, leading their photography creative. She is also a creative partner and consultant for The Walt Disney Company in Australia, working on their latest lifestyle brand, Alice Pleasance. Daniella also shoots regularly with cult Australian fashion label BY JOHNNY. Daniella began her commercial career at The ICONIC in 2011 and was the company's Senior Photographer and producer for 4 years. During her time there, she was at the forefront of building and driving the business's photographic identity and shot many of the major campaigns and editorials.
Daniella is also the creative director and owner of social media flatlay photography studio A Thousand Stories. She also teaches Fashion Photography at Orana Fashion Business College.
With years of experience in both studio and location, Daniella can produce as well as shoot your next campaign or look book. Daniella also offers a full creative service, with a talented team of copywriters, hair and make up artists and fashion stylists she works with regularly.
She has produced many fashion shoots and is skilled in all areas from model castings to location scouting.
Get in touch: hello@daniellahaggar.com
CLIENT LIST
By Johnny / R.M. Williams / Tuchuzy / Westfield / The ICONIC / Friend of Audrey / The Walt Disney Company Australia / La Prairie / Sometimes Soon the Label / Your Closet Hire / SWIISH By Sally O / Alexandra Redmond Jewellery / Brady Chapman / Arnley / KAS Australia / Couani / Zimma Tailors / Amilita / Sapporo / Fashion On Top / Orana Fashion College / Dorothy Perkins X The ICONIC / Dream & Do / OMGFIVE PR /
PUBLICATIONS
Shop Til You Drop / Culture Magazine / Men's Style / iMute Magazine / Absorb / The Iconic Magazine / The Iconic Men / Shustring Magazine/ Tinsel Tokyo
All content © Daniella Haggar 2018